Marketing Reasearch Topshop Essay

Many organisations use securities industrying explore to contri neverthelesse to the evolution of their businesses because Market research can improve tradeing strategies. Market research gives you concrete feedback regarding the intersection or service. You can use the information from marketplace studies in your marketing strategy to define your target market, position your product, and terms it appropriately. TOPSHOP is one of the worlds close internationally recognized modality design talent schemes its part of the Arcadia Group, which owns a number of other retail outlets, it seems to be the single biggest supporter of emerging design talent in the UK. Arcadia Group ones over than 500 stores in more than than 30 markets, living franchisees. Retail is a pop market as many raw(a) designers and stores are always popping Using marketing research is the most common kind of research as you can determine your market how you need to brand your product. Also finding competit ors can be genuinely useful when selling similar products for example a actually popular vogue necessity like leggings.These leather leggings are popular in London at the moment and many stores are selling them stock-still as TOPSHOP is such a popular brand people would earlier spend 33 at TOPSHOP then 12.99 at a more basic store even with the significant cost difference. This shows the importance of market research and branding, TOPSHOPs reputation and brand awareness drop outs them to sell product at a higher price than other market competitors. two products are make from the same material 100% Polyurethane but TOPSHOPS modifies the basic shape by adding multiple seams and a metal zipper, this adds a more moodable twist then other companies which then allow TOPSHOPs marketing team to increase the price to beat competitors. Topshop is a British clothes retailer specialized in womens enclothe and modality accessories.Topshop started life in 1964 as Peter Robinsons Topshop . By the 1970s Topshop had the primaryborn stand-alone store which was opened in 1974 besides in 1994 the brand began to grow and set up at 214 Oxford Store. TOPSHOP jump had a reputation of being a tacky low price clothing outlet. As the brand started growing they created TOPSHOP plus to appeal to a larger market and compete with potential market competitors, which has now realize the fame of now leading fashion retailer. This success is owed to market strategy made in 1994 by going upscale.TOPSHOP plus products entrust arrive first in the market and will be of high quality and very low comparative price. TOPSHOP plus stock up to date fashion clothes and accessories before any of its competitors does in the market because of the brand attitude many sellers want to work with TOPSHOP as they have so ofttimes publicity and celebrity endorsement. The endorsement from the British super model Kate Moss acted to beef up Top Shops image as being first class in fashion clothing add itionally the collection arrived in stores, designed to capture the models unique sense of style, Kate Moss for Top shop was one of the most hotly anticipated high street collaborations.Over time, TOPSHOP will come to be known not only as nevertheless the fashion accessory provider but much rather a trend setter especially with its in-house designer brands and those sole(a)ly introduced and introduced by fashion industry leaders. Due to its various marketing efforts, innovations in the business and exclusive services for its customers, it is now the biggest and the most differentiated name in the fashion industry especially when it comes to retailers in the field.