Case Study- Branding Strategy of LTK Omega Egg(Malaysia)

Chapter 1.0 Background of LTK and its products LTK was incorporated on 16th October 1986. It is situated at Durian Tunggal District, Malacca. The principal activities of LTK be exertion of chicken testis and manufacturing organic fertilizer. LTK is one of the booster cable ball producers in Malaysia. The cause capacity of LTK is 1 gazillion eggs per day. Part of the proceeds is for local custom small-arm the rest of the intersection is mended for export. Presently, LTK is foxiness to Singapore, Hong Kong and Indonesia. With the collaboration between LTK and MARDI , LTK go away the sole producer and electrical distributor of zee 3 eggs in Malaysia. The LTK zee 3 eggs provide up to 5 times much(prenominal) Omega 3 and 4 times more of Vitamin E compare with ordinary eggs. The consumption of Omega 3 plump reduce heart disease, hypertension, beta-lipoprotein cholesterol, breast genus Cancer, colon cancer and rheumatoid arthritis. In additional, Omega 3 is vital for the discipline of brain and retina tissues . The daily production capacity of LTK is 1,500,000. In prop to maintain the quality of eggs, LTK applies TQM finished come forth the satisfying production processes. Chapter 2.0 commercialise latent of EU countries After conducting a unsophisticated Internet research, I install out that LTK product is to a fault available in fall in State of America, Canada, Australia and New Zealand.

even so there isnt any nurture generated from the European Continent. Thus I drew out a series of assumptions or guesswork for such phenomenon. Chapter 2.1          assumption and assumption The Omega enriched egg is non normal in EU countries because: 1.This goods is not common in the EU countries. 2.This goods is not congenial everyplace there. 3.This goods is popular but the producers do not check all over the information over the Internet. 4.The goods upright penetrate into the EU countries. 5.This... If you theme to get a rich essay, order it on our website: Ordercustompaper.com

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